Launching February, 2026!

🎙Coming Soon: The Four Hills Podcast Network

We’re building something new at Four Hills Athlete Development, a podcast network that brings our work off the ice, out of the gym, and into your everyday life.

Three shows. One heartbeat: helping people show up differently in sport, at home, and in the mirror.

1. The Behaviour Edge: Unlocking Athletic Potential and Performance
Where sport meets identity. Jay Shawana sits down with athletes, coaches, and scouts to unpack the behaviours, values, and mindsets that turn good players into great humans.

2. On the Fly: Because Adulting Doesn’t Come with a Playbook
Real-life parenting, partnership, and rep-sport chaos through the lens of a bicultural family. Jay and Theresa talk balance, blended families, culture, and laughing so you don’t cry.

3. Hey Man, Let’s Talk: Real Talk, No Ego.
Honest, ego-free conversations with Jay R and Jay about modern masculinity, wellness, relationships, and what it really means to show up as a man today.

All three shows are rooted in the same Four Hills principles: identity, behaviour, emotional intelligence, and human-first development in and around sport.

Episodes launch soon on all major platforms.
Stay tuned – and get ready to listen, reflect, and show up differently.

True Seed Media

True Seed Media is an Indigenous-focused, Six Nations–based podcast production company founded by E. Timothy Anderson. The studio specializes in fully managed podcasts for Indigenous business owners who want to build trust, credibility, and brand recognition with their audiences. From planning and launch to long-term growth, True Seed Media handles the technical, creative, and production workload so clients can simply show up and speak. With a streamlined three-step process and a goal of helping 100 Indigenous-led podcasts reach one million listeners, True Seed Media removes barriers and makes podcasting an accessible, strategic marketing tool for modern Indigenous entrepreneurs and organizations today. Visit them today at www.trueseedmedia.com

Network-Wide Sponsorship Levels

1. Legacy Network Partner

Investment: $15,000+ / year

Positioning:
Top-tier, values-aligned partner for the full Four Hills Podcast Network.

Opportunities & Benefits:

  • Network Naming Rights (shared or exclusive):
    “Four Hills Podcast Network presented by Your Company.”

  • Premium Audio Placement:

    • 1 x pre-roll + 1 x mid-roll ad on every episode across all three shows.

  • Visual Branding:

    • Top-tier logo placement on the Four Hills website podcast hub.

    • Logo on episode graphics / cover tiles for social media.

    • Logo/tag on YouTube thumbnails if you publish video later.

  • Custom Co-Branded Content:

    • One co-branded special episode or mini-series per year (e.g., mental health in sport, parenting and performance, men’s wellness).

  • On-Site / In-Community Presence:

    • Recognized as a Presenting Partner at any Four Hills athlete or parent events run that season (banners, speaking opportunity, shared booths).

  • Impact Storytelling:

    • Annual impact report highlighting how the partnership supported athlete development, youth, and community outcomes.

  • First Right of Renewal:

    • Priority renewal for next season before new partners are approached.

2. Engineered Excellence Partner

Investment: $7,500 / year

Positioning:
High-visibility partner aligned with performance, identity, and leadership.

Opportunities & Benefits:

  • Audio Placement:

    • 1 x mid-roll ad per episode on two of the three shows (partner chooses priorities).

  • Show Association:

    • “Engineered Excellence Partner of The Behaviour Edge” (or another show of choice).

  • Visual Branding:

    • Logo on Four Hills podcast webpage and sponsor slide in social promo carousels.

  • Segment Sponsorship (Network or Show):

    • Naming rights to a recurring segment, e.g.:

      • “The Behaviour Check-In, brought to you by Your Company

      • “On the Fly Moment of the Week, brought to you by Your Company

      • “Hey Man, Let’s Talk Wellness Break, in partnership with Your Company

  • Social Media Inclusion:

    • Quarterly sponsor highlight post across Four Hills social channels.

  • Ticket / Access Perks:

    • Priority invitations to live recordings, Q&A sessions, or special events.

3. Community Impact Partner

Investment: $5,000 / year

Positioning:
Aligned with community, youth development, and holistic wellness.

Opportunities & Benefits:

  • Audio Placement:

    • 1 x pre-roll OR mid-roll ad on one selected show.

  • Show Linkage:

    • Recognized as a Community Impact Partner for a specific show (e.g., On the Fly).

  • Visual Branding:

    • Logo on podcast sponsorship page.

  • Shout-Outs:

    • Verbal thank-you message once per month, across selected show:

      • “This episode is supported by our Community Impact Partner, Your Company.”

  • Cause Alignment:

    • Option to dedicate part of the sponsorship to subsidized access for youth, parents, or teams to Four Hills programming (workshops, identity sessions, etc.), with recognition on-air and online.

4. Episode Ally

Investment: $1,500 / mini-campaign or bundle

Positioning:
Entry-level partner that can “test” the network or support specific themes.

Opportunities & Benefits:

  • Episode or Mini-Run Sponsorship:

    • Sponsor a 3–5 episode arc focused on a theme (e.g., playoff pressure, back-to-school, Men’s Health Month).

  • Audio Mention:

    • 1 x short pre-roll or end-roll message on sponsored episodes.

  • Recognition:

    • “This episode of [Show] is supported by Your Company, an Episode Ally of the Four Hills Podcast Network.”

  • Logo Placement:

    • Logo mentioned on the episode description and one story post per episode.

5. In-Kind Supporter

Investment: Product / service in-kind (negotiated value)

Positioning:
Partners who contribute goods/services that directly support production, hosts, or community events.

Examples:

  • Equipment (mics, headphones, recording software, studio space)

  • Athlete / parent mental wellness resources

  • Apparel & merch for giveaways

  • Snacks/coffee for live tapings or community events

Opportunities & Benefits:

  • Verbal thank-you on relevant episodes.

  • Logo on sponsor page under “In-Kind Supporters”.

  • Tagging in posts where the product/service is used (e.g., “Powered by…” or “Fuelled by…”).

Show-Specific Add-On Opportunities

These can be layered on top of the main tiers or sold separately.

A. Show Presenting Sponsor (Per Show)

  • “The Behaviour Edge, presented by Your Company.”

  • Locked for one full season (e.g., 12–20 episodes).

  • Premium audio placement on that show + logo lock-up in cover art or episode tiles.

B. Segment Sponsor (Per Show)

Named recurring bit each episode:

  • The Behaviour Edge: “Scout’s Corner, presented by Your Company.”

  • On the Fly: “Schedule Chaos Check-In, brought to you by…”

  • Hey Man, Let’s Talk: “Wellness Minute, in partnership with…”

C. Live Event / Special Series Sponsor

  • Sponsor a live recording, virtual town hall, or themed series.

  • Branding on all event or series promotions, plus speaking/hosting opportunities if appropriate.