Services at Four Hills Athlete Development
Four Hills Athlete Development provides counselling, consultation, workshops, and sport-based development support for athletes, parents, coaches, teams, and associations.
Our work focuses on the person behind the performance. We support athletes and sport communities through identity development, emotional regulation, confidence, behavioural growth, leadership, mental health, communication, and culture-building.
Individual and Family Services
Individual counselling supports athletes who are navigating the emotional, behavioural, and identity-based challenges of competitive sport.
This service is ideal for athletes dealing with performance anxiety, confidence issues, tryout stress, pressure, emotional outbursts, mistake recovery, reduced roles, team conflict, burnout, injury adjustment, or uncertainty about who they are outside of sport.
Sessions may focus on emotional regulation, self-talk, confidence, identity, accountability, communication, preparation routines, and how the athlete responds under pressure.
Best for: Youth, teen, and emerging elite athletes
Format: Virtual or in person, where available
Length: 50 minutes
Rate: $75
Parent consultation helps parents support their athlete without adding unnecessary pressure, over-identifying with outcomes, or becoming consumed by sport politics.
This service is useful for parents navigating tryouts, cuts, coach conflict, post-game conversations, motivation concerns, athlete confidence, emotional reactions, playing time, team placement, or family stress connected to sport.
The goal is to help parents become a stable, useful, and emotionally grounded part of the athlete’s support system.
Best for: Parents and guardians of competitive athletes
Format: Virtual or in person, where available
Length: 50 minutes
Rate: $75
Family sessions support communication between athletes and parents when sport has created tension, pressure, conflict, or misunderstanding at home.
These sessions may focus on expectations, motivation, pressure, communication breakdowns, tryouts, parent-athlete conflict, emotional regulation, or helping the family reset how they talk about sport.
The goal is to create clearer expectations, healthier communication, and a better balance between support, accountability, and the athlete’s ownership of their development.
Best for: Athlete and parent/guardian together
Format: Virtual or in person, where available
Length: 60 minutes
Coach consultation supports coaches who want to build stronger team culture, communicate more effectively, manage conflict, and create behaviour-based standards that athletes can understand and meet.
This service may include support with team expectations, parent management, leadership groups, bench language, athlete accountability, psychological safety, discipline, communication, player confidence, and how to handle difficult conversations.
The focus is practical: helping coaches lead in ways that are clear, consistent, development-focused, and performance-relevant.
Best for: Head coaches, assistant coaches, development staff
Format: Virtual or in person, where available
Length: 50 minutes
Group-Based Services
A team culture session helps athletes define who they are as a group, what behaviours are expected, and how they want to show up under pressure.
This session can be used at the beginning of a season, before a major tournament, after a difficult stretch, or when a team needs to reset its identity and standards.
Topics may include effort, respect, communication, leadership, accountability, emotional regulation, body language, response to mistakes, and what it means to be a good teammate.
Best for: Teams U11 and older
Format: In person preferred, virtual available
Length: 90 minutes
Rate subject to travel costs.
Association consultation supports sport organizations looking to improve their culture, parent education, coach development, athlete wellness, tryout process, leadership standards, or season-long development model.
This service may include planning support, workshop design, policy review, parent communication support, tryout season strategy, team culture resources, coach education, and athlete wellness programming.
Best for: Minor sport associations, clubs, academies, Indigenous sport organizations
Format: Virtual or in person
Length: Hourly or project-based
Rate: $150 per hour or custom quote
Rate subject to change based on travel, hours, and size of project.
Athlete workshops provide practical development beyond the playing surface. These sessions are interactive, age-appropriate, and focused on real sport situations athletes experience.
Workshop topics may include confidence under pressure, tryout readiness, leadership, mistake recovery, emotional regulation, identity development, preparation habits, and behaviour as performance.
These workshops are designed to help athletes understand that their habits, body language, choices, communication, and emotional responses are all part of performance.
Check out our workshop page for more details.
Best for: Teams, clubs, associations, camps, schools
Format: In person or virtual
Length: 2 hours
Rate subject to travel costs.
Season support is designed for teams or associations that want ongoing development rather than a one-time workshop.
A season package may include athlete sessions, parent education, coach consultation, leadership group support, team culture development, mid-season recalibration, tournament preparation, and end-of-season reflection.
This is ideal for teams or organizations that want Four Hills integrated into their development plan throughout the season.
Best for: Competitive teams, representative programs, associations
Format: Hybrid, in person and virtual
Length: Custom season plan
Rate: Starting at $2,500, with full-season packages quoted based on scope
Rate subject to travel costs.
Parent workshops help families understand how to support athletes in healthy, development-focused ways.
Topics may include supporting athletes through tryouts, managing challenges, avoiding letter-chasing, improving post-game conversations, reducing pressure at home, understanding athlete identity, and keeping sport from becoming the parent’s whole identity.
The goal is not to shame parents. The goal is to give them tools, language, and perspective so they can support their child more effectively.
Check out our workshop page to more details.
Best for: Parent groups, teams, associations
Format: In person or virtual
Length: 2 hours
Rate subject to travel costs.
Tryout preparation helps athletes prepare mentally, emotionally, and behaviourally for evaluation environments.
This service focuses on confidence, body language, coachability, effort, communication, mistake recovery, compete level, emotional regulation, and how to show evaluators readiness beyond skill alone.
This can be offered as individual counselling, small group work, team workshops, or association-wide tryout preparation.
Best for: Athletes preparing for AA, AAA, junior, varsity, rep, or elite tryouts, or the top level in their respective sport
Format: Individual or group
Rate: $100 individual or $500 to $900 group workshop
Rate subject to travel costs.
Coach workshops support coaches in building stronger environments for athlete growth, accountability, and performance.
Topics may include team culture, behavioural standards, psychological safety, communication, bench language, leadership development, parent dynamics, conflict resolution, and how to hold athletes accountable without using fear or shame as the main tool.
This service is especially helpful for associations looking to create consistency across coaching staff.
Check out our workshop page for more details.
Best for: Coaching staffs, associations, development programs
Format: In person or virtual
Length: 2 hours
Rate subject to travel cost.
Leadership development supports captains, assistant captains, emerging leaders, and athletes who want to become more useful to their team.
This service focuses on communication, emotional control, accountability, body language, conflict repair, teammate support, standards, and how to lead when things are hard.
Leadership is framed as behaviour, not status.
Best for: Captains, assistants, leadership groups, emerging leaders
Format: Individual or group
Rate: $100 individual or $500 to $900 group workshop
Consulting & Speaker Rates
Contact us today to inquire about peaking engagements.
Four Hills provides speaking and facilitation for teams, tournaments, associations, schools, conferences, sport organizations, and community events.
Topics may include athlete identity, mental health in sport, parent behaviour, coach leadership, behaviour as performance, Indigenous athlete development, confidence, resilience, team culture, and building healthier sport systems.
Best for: Events, conferences, tournaments, schools, associations
Format: Keynote, panel, workshop, or facilitated session
Rate: $750 to $2,500+ depending on length, travel, audience size, and preparation required